The £5 Fix That Prevents a £50 Failure

Sometimes, the difference between a smooth customer experience and a service disaster is a £5 intervention. A well-timed email. A clearer FAQ. A pre-emptive nudge.

Too many organisations spend heavily on recovery—callbacks, discounts, goodwill gestures—when the real win lies in small, preventative experience design.

The Hidden ROI of Micro-Fixes

These are the low-cost actions that prevent high-cost failure:

Fixing a misleading confirmation message
Adding tracking visibility to order flows
Using reminders to prevent policy lapses
Sending follow-up surveys to catch dissatisfaction early

Each one is cheap, fast, and easy to implement. And collectively, they reduce complaints, support demand, and churn.

Shift from Recovery to Prevention

Don’t wait for customers to get angry. Anticipate where things typically go wrong, and fix those moments before they escalate.

Conclusion: If you’re pouring money into customer recovery, ask yourself: how much of that could’ve been avoided with better design? Prevention is cheaper, smarter, and better for your brand.